Helping folks receive state-based financial aid.
Stop worrying about grocery bills.
SNAP app.
What if you didn’t need to worry about your grocery bill?
Problem
Unemployed and Underemployed Philadelphians who have trouble applying for SNAP. 1 in 5 Philadelphians face hunger and 23% of Philly’s population live in Poverty. I myself am a Philadelphian on SNAP EBT, familiarizing me with the process, which differs state to state.
Solution
A free model that helps users understand how to apply on their own as well as a premium model that streamlines the application through our own app. All proceeds go to food banks and outreach orgs in the city.
Process
Informational interviews with nonprofit volunteers and folks in need, synthesis of insights through affinity mapping, journey mapping, defining user types and personas, defining user flows, creating wireframes and prototyping.
Website homepage explains how site visitors can qualify for SNAP.
The homepage of the SNAP app platform seeks to educate individuals on whether or not they qualify for aid.
Users can get information about the SNAP application in the free version.
The free version of the platform allows users to get simplified, accessible information on different components of the application.
Users can fill out the SNAP application online in the premium version.
The premium version of the platform allows users to fill out the SNAP application online in a streamlined manner.
WHY NOW? THE SNAP APP USER BASE.
61,579 people in Philly qualify for SNAP benefits, but are not receiving it.
End-to-end customer journey, from platform discovery to subscribing for the premium version.
SNAP app user journey showcases how site visitors might discover the platform, see if they qualify for aid, browse the free version of the platform to understand the application, and then subscribe to the premium version for simplified application process.
23% of Philly’s population live in poverty.
Estimated potential user base of 61,579 people in Philly who qualify for SNAP benefits, but are not receiving it.
SNAP app will scale from state to state to help individuals qualify for financial assistance. It’s like a TurboTax for government aid.
Revenue from premium subscriptions to the SNAP app will go towards helping individuals in poverty who need financial assistance.
RESEARCH PROCESS
Affinity clustering and mapping stakeholders and user types to uncover key insights.
DESIGN PROCESS
Building a design system from scratch by mapping out workflows, creating wireframes, and a designing style guide for the app prototype.
FEATURED DESIGNER
Meet Tamas Mizsei.
Meet Tamas Mizsei.
Tamas Mizsei is a content specialist and designer currently working on creating solutions for nonprofits, food banks, and mutual aid groups, especially around coordinating outreach initiatives. Tamas has also worked as an Producer and Researcher with Vice Media, and Lead Interviewer for Noisey Radio on Apple Beats 1. In his free time, Tamas likes to volunteer with Philly AIDS Thrift and South Philly Punks with Lunch.